Robert P. Magnus DVM, MBA

Robert P. Magnus DVM, MBA

Robert Magnus is the CEO and founder of Wisconsin Equine Clinic & Hospital (WECH), a full service referral hospital and ambulatory practice established in 1992. Starting this business as a solo practitioner, WECH has grown to include 11 veterinarians and 20+ support staff. In 2005 he founded Equine Business Management Strategies LLC, an executive business education program for the equine veterinary industry. This program expanded in 2010 to offer an international course in Europe. Dr. Magnus shares his passion for learning and enthusiasm for business with his peers. He has presented multiple times for the American Association of Equine Practitioners (AAEP) Annual Convention on topics such as: Wellness Programs in Practice, Benchmarking & Performance Metrics, Marketing in Equine Practice, Growth Strategies in Equine Practice, The Business News Hours, Pricing Strategies, Business Case Reports, and more… On a national and international level, he has presented on the topics of Negotiation Training, Marketing Strategy, Equine Benchmarking Metrics, etc… He has shared ideas and best practices at multiple regional and national educational programs and interactive workshops across North America and Europe. Dr. Magnus serves on numerous national advisory boards and focus groups. He also provides veterinary business consulting in the equine marketplace and the human health care industry. A horse enthusiast himself, he was raised on a large breeding and training facility and still enjoys working with his own horses. He and his wife Gina live on a farm in Wisconsin with their menagerie of animals. Daughters Carey and Mackenzie graduated college and work in Milwaukee and Chicago in the fashion industry and public health respectively.

Joop Loomans DVM, PhD, PTV FEI Certified Equine Practitioner

Joop Loomans DVM, PhD, PTV FEI Certified Equine Practitioner

Joop Loomans graduated at the Veterinary Faculty of Utrecht University the Netherlands in 1988. The first thirteen years of his career he was an associate and later partner in an eight vet mixed practice in the east of the Netherlands. His main field of interest was equine and large animal practice with a special focus on management. In 2001 Joop was asked to join the Department of Equine Sciences at Utrecht University to lead and grow the Equine Ambulatory Clinic. Another mission was to perform scientific research on the social and economic situation of equine veterinarians, including market research in the field of (semi) professional horse owners. This resulted in many submitted scientific articles in international peer reviewed veterinary journals, lectures all around the world and a doctoral thesis entitled: “The equine veterinarian: past present and prospects of a profession”. With Bob Magnus, Joop initiated and organized “Equine Business Management Strategies International” in Europe. Bringing together equine veterinarians from different parts of the world and discussing subjects with well-known international experts from other industries does not only increase the awareness, but also provide practical business solutions for all attendants. In 2010 Joop was asked by the management of the Department of Equine Sciences, Utrecht University to perform a fact finding mission at Heilan International Equestrian Club in China. This resulted in a long time relationship. Joop is designer and Chief Veterinarian of the newly build first western equine clinic in mainland China and team veterinarian for the Jiangsu province eventing, show-jumping and dressage teams. Furthermore Joop is founder and director of Loomans International Veterinary Expertise, a networking and consultancy firm for the equestrian industry. He is advising horse related industries from all over the world on entering the Chinese market. Together with Bob Magnus and Chuck Johnson, Joop started the Oculus Insights Group, a global company providing business resources, novel tools, education and market research for healthcare professionals.

Mike Pownall DVM, MBA

Mike Pownall DVM, MBA

Prior to becoming a veterinarian Dr. Mike Pownall worked as a farrier for seven years. His interest in equine lameness led him to attend the Ontario Veterinary College, graduating in 2001. In 2002 he and his wife, Dr. Melissa McKee, started McKee-Pownall Equine Services.

Their organization is represented by 3 equine veterinary clinics with 10 vets and 20 support staff spread across the Greater Toronto Area. He is also a partner with Oculus Insights offering business education to veterinarians throughout the world.

Dr. Pownall received his MBA from the Richard Ivey School of Business at the University of Western Ontario, and was the class valedictorian. He presents internationally on business strategy, pricing, digital marketing and technology for veterinarians. He also contributes to numerous journals on business management topics.

Dr. Pownall has a blog and podcast on veterinary business management at www.veterinarybusinessmatters.com. You can follow him on twitter @dvmbusiness and the Veterinary Business Matters Facebook page. The website for McKee-Pownall Equine Services is www.mpequine.com and the website for Oculus Insights is www.oculusinsights.net