Our History

Any veterinarian who owns their own business has struggled with the challenge of managing their business well, while still trying to be an excellent veterinarian. This conflict between business and profession affects veterinarians worldwide. Oculus-Insights was formed because of this frustration, and the desire to create a solution so that veterinarians could bridge the business owner/veterinarian gap.

Dr. Bob Magnus, an owner of the Wisconsin Equine Clinic and Hospital, developed the Equine Business Management Program in 2006 to offer a comprehensive multi-day business education program for veterinarians and their key staff. In following years the success and reputation of the program brought over attendees from Europe. One of the veterinarians attending the program was Dr. Joop Looman from the Netherlands. He saw the educational and networking value in the program and worked with Dr. Magnus to offer a similar program in Europe for the past 6 years, and Australia since 2015.

In 2014 Oculus-Insights created the Veterinary Business School, a multi-year MBA level certificate program, so that veterinarians and business managers could have a structured business education without the expense or time commitment of a traditional MBA program.

Finally, Dr. Mike Pownall, an owner of McKee-Pownall Equine Services in Canada, joined Oculus-Insights in 2015 to help them expand their educational programing opportunities worldwide.

2016 saw the first Oculus International Horse Summit in China, and the introduction of the Veterinary Business School in Europe and Canada. In addition, one day workshops on specific subjects like Leadership and Strategy and Negotiations were introduced in the USA and Europe.

At Oculus-Insights we feel that we have created a solution for veterinarians and key staff members who want to operate their businesses effectively, while maintaining their key focus as veterinarians. The key is offering a diverse offering of business education programming to satisfy the needs of veterinary businesses worldwide.