About Us

At A Glance

As veterinarians, we understand the challenge of trying to successfully manage a practice while still being an excellent veterinarian. The conflict between business and profession affects veterinarians worldwide. Oculus Insights was formed to mitigate this frustration and to help create solutions to bridge the business owner-veterinarian gap.

Oculus Insights was founded by veterinarians to help other veterinarians with the skills and insights needed to make their veterinary businesses more successful. We feel that a well-managed practice can offer better patient care because they have the resources, people, and focus to support them.

In 2006, Dr. Bob Magnus, the founder and past owner of the Wisconsin Equine Clinic and Hospital, developed the Equine Business Management Program to offer a comprehensive multi-day business education program for veterinarians and their key staff. In the following years, the success and reputation of the program welcomed attendees from Europe and across the globe. One of the veterinarians attending the program was Dr. Joop Loomans from the Netherlands. He saw the educational and networking value in the program and worked with Dr. Magnus to offer a similar program in Europe starting in 2010 and continuing to this day.

In 2015, Dr. Mike Pownall, an owner of McKee-Pownall Equine Services in Canada, joined Oculus Insights in 2015 to help them expand their educational programming opportunities worldwide.

2016 saw the first Oculus International Horse Summit in China and the introduction of the Veterinary Business School in Europe. Additionally, one-day workshops on specific subjects like leadership, strategy and negotiation were introduced in the USA and Europe.

In 2017, we began offering hands-on management for all types of veterinary practices. While we still love business education, we find our hands-on approach to management even more effective and fulfilling for our clients and ourselves.

In 2018 Oculus Insights expanded into Canada when Dr. Glenn Armstrong, Sue Armstrong and Katie Ardeline joined the team. Dr. Armstrong brings additional business expertise as a companion animal veterinarian. Sue Armstrong brings her certified business coaching skills to the team, while Katie brings her combined practise management and certified Human Resources professional designation.

Today, we continue to support veterinary practices globally through specialized plans that best suit their needs. As technology advances, we have implemented new educational online webinars and services. Together, our team strives to make the veterinary workplace and profession a great place to be.

Our History

Equine Business Management
Program Developed
Expand Educational Programs
into Europe
Founded Veterinary
Business School
Expand Educational Programming
Offering Hands On
Expanded into

Our Management Philosophy

At Oculus Insights our approach to business management is to first focus on the power of a well-functioning team as the foundation for business success. We firmly believe that unless all of our staff is fully engaged with their job and the company they work for it is impossible for them to care for our clients and our patients as much as we would like them to. The people in a business are what makes each business unique and often why clients remain loyal to one veterinary business over another. Having a reputation for being people focused enables practices to attract the best veterinarians and staff in our competitive market. Without the foundation of a strong team other areas of business management like increased profitability, practice growth, marketing, inventory control, and succession planning for example are much harder to achieve.

At the end of the day a well-managed veterinary business will have the people, processes and financial health to ensure the best veterinary care for their clients and patients. This is why we offer the various business solutions from Oculus Insights.