Client Reviews
"Since our first conversation over three years ago, Bob Magnus has become an invaluable career mentor. He is approachable and generous in sharing the wisdom he has gained through his own experience and endeavors in the veterinary business world. Bob is a natural teacher and a tremendous asset to the professional development of anyone in practice from the entrepreneur looking to expand, to the practice owner, manager, associate doctors, and interns. He is very passionate to help your practice fine-tune the various aspects of operations and implement positive changes."
Danika Kent Dostal
Executive Director, Equine Purchasing & Inventory Company (EPIC)
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" I started working with Dr. Bob Magnus in 2014 as a participant in an equine business education program run by Oculus. Our relationship evolved into a consultative relationship in 2018 and has continued to the present. Dr. Magnus brings a wealth of knowledge from his years as a veterinarian and practice owner, his extensive business education, and experience in various aspects of the veterinary industry. My practice has experienced greater efficiency and profitability through our depth analysis of all aspects of the business, along with developing a detailed plan of execution for each area of focus. I highly recommend Dr. Magnus to any veterinary business looking to move their practice into a healthier and more prosperous space."
Ryan Penno, DVM
Owner
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Recently we tried to navigate a complex practice acquisition to expand our business. Our shared goal with the seller was to design a fair deal for both sides and build a good working relationship moving forward. Both our practice and the seller were motivated, but the sellers advocates and other advisors created challenges neither of us expected. Despite having a strong business background, I found it difficult to be in the middle of the negotiation process without my own advocate. Dr. Bob Magnus stepped in and was able to negotiate on our behalf, essentially allowing me to distance myself from an untenable situation. Thanks to his leadership and negotiation skills, we were able to come to an agreement in which both parties were happy with the outcome. Not only did we acquire the practice but the relationships among all veterinarians and owners has remained very positive, allowing us to move forward and work together in practice.
Alexandra Eastman MS, DVM
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“I have worked with Dr Bob Magnus and the Oculus team for four years. He has been a
coach and mentor for me as I grow as a practice owner and leader of a team. We meet
quarterly to discuss financial reviews, management issues, nuanced business questions, etc.
He gives honest feedback and truly cares about his clients. I can’t recommend his services
enough!”
Patrick First, DVM
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Juggling the demands of solo practice, a young family, and mounting financial stress felt
overwhelming. I knew I needed to grow to survive but was lost on where to begin. That’s when I
reached out to Oculus Insights, which changed everything.
Bob worked closely with me to straighten my financials, set clear goals, and build a solid
budget. He also gave me the confidence and tools to hire the right team, allowing my practice to
expand and evolve into a group practice. His expertise made a complex process feel
achievable and empowering.
Shiela's on-site support brought a level of expertise that transformed our operations. She taught
us inventory management, implemented systems to streamline our efficiency, and offered
strategic planning that kept us focused on long-term success. Her mentorship was a guiding
light through the process.
Oculus Insights didn’t just help me fix my practice - they gave me the tools to thrive. I am
beyond grateful for their expertise and dedication to helping practices like mine succeed. I
couldn't recommend their services highly enough!
Louise Batt, BVSc, MRCVS
High Country Veterinary Services
Veterinarian and Business Owner
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“I have had the opportunity to work with Bob Magnus and Oculus over the past five years in a variety of contexts including continuing education forums in person and online for veterinarians in all types of practices, practice management assistance, strategic planning, and in a Board governance role. Bob has a very diverse, flexible, relevant and valuable skill set for veterinarians. He brings unbridled enthusiasm to his projects and roles and is able to apply a wide breadth of experience and context to his advice and recommendations. Individuals like Bob are rare and the rapidly changing veterinary profession will need and undoubtedly continue to value his input and coaching. I would not hesitate to recommend him.”
John Tait DVM MBA MS(Fin.) CFP Veterinary Consulting
Certified in Business Valuation
Certified in Mediation and Negotiation
"Equine veterinarians enjoy providing care to horses but not so much when it comes to managing their practice. Dr. Magnus and the entire Oculus team changes that. They provide the necessary tools to improve managing your practice and bringing it to the next level. These tools include business summits and webinars, either of which are extremely helpful. Make Dr. Magnus your business coach and watch your practice grow with ease."
Mark R. Baus, DVM
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Bob and I have worked together on numerous projects over the past years. His background as a practicing equine veterinarian coupled with his training in business management and his extensive network in the industry make him uniquely qualified to help individuals work thru the challenges we face in running a successful medical practice. Our profession is unique, and Bob’s “ boots on the ground” knowledge of how the industry works enables him to offer practical advice that keeps the big picture in focus while helping deal with the details effectively. Highly recommended!
Mark Revenaugh DVM
Owner
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"When the opportunity arose to negotiate a practice buyout with my previous employer, my first call was to Dr. Magnus. He was my lifeline through the whole process, from negotiating the purchase to implementing a business plan and establishing relationships with legal and financial professionals. His experience in both the veterinary and business worlds was invaluable as he was knowledgeable in the logistical steps of practice purchase and the day-to-day operations of the veterinary practice. The Oculus team helped formulate a plan and gave me confidence in the practice's future. I am incredibly grateful for their guidance and support."
Katie Weber DVM
Owner
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We are a family owned mixed animal practice and have worked with Dr. Bob Magnus for the last year. Bob has consulted with us to improve our knowledge as business owners and help us manage our practice. We initially met monthly to improve our financial database and make us aware of how the practice was and is currently performing. Now we meet on a quarterly basis to go over our financial dashboard of the practice. Bob's knowledge and expertise has helped us focus on the areas that we need to adjust to help increase our profitability of the practice. We would strongly recommend Bob services to help improve your financial database, financial knowledge, and provide mentorship and insight to increase your profitability.
Chad Baumwart DVM, DACVS
Owner